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Brand Design
What to expect
By asking the right questions we can understand the idea that is unique to the Brand.
3 Steps of the Brand Design Process
Step 1
Strategy
Basic Discovery:
Business goals
Understand the business problems the project should solve.
Understand the scope of the project.
Business Analysis:
Brand uniqueness
Brand personality
Brands culture
Beliefs & values
Mission
Audience Analysis:
Understand the market.
Personas
Values
Brand Positioning:
Point of differentiation.
Defining a unique value.
Delivering that promise.
Step 1
Step 2
visual-style
- Inspiration
- Sketches
- Refinement
Set typography styles and their hierarchy.
Set color pallets.
Define the right style of images and icons for the brand.
Create the design system for the project – Consistency.
Step 2
Step 3
Final Design & Delivery
- Style Guide
- Logo Pack
- Other deliverables as needed.
Step 3