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3 Steps of the Brand Design Process

Step 1


Basic Discovery:

Business goals
Understand the business problems the project should solve.
Understand the scope of the project.

Business Analysis:

Brand uniqueness
Brand personality
Brands culture
Beliefs & values

Audience Analysis:

Understand the market.

Brand Positioning:

Point of differentiation.
Defining a unique value.
Delivering that promise.

Step 1

Step 2


  1. Inspiration
  2. Sketches
  3. Refinement

Set typography styles and their hierarchy.

Set color pallets.

Define the right style of images and icons for the brand.

Create the design system for the project – Consistency.

Step 2

Step 3

Final Design & Delivery

  • Style Guide
  • Logo Pack
  • Other deliverables as needed.
Step 3