__Brand
Strategy & Design
“Branding is a bridge that connects your business with customers. Marketing is what happens on that bridge”
Brand Design
Build A Great Brand
To ensure your brand stands out in a crowded marketplace and resonates with your audience, we go through 3 steps. Get familiar with the process:
We worked with Gena on several projects, including our Re-Branding, and Websites for an international marketing campaign, and more. The can-do attitude, and his deep understanding of customer's behaviour, makes Gena a viable advisor for everything creative.
Daniel Michaeli
COO At Dan-Pri
Step 1: Brand Clarity & Focus
Basic Discovery
- Understand your business goals and the scope of the project.
- Dive deep into the problems your project aims to solve.
Business Analysis
- Define your brand's uniqueness, personality, culture, beliefs, values, and mission.
- Uncover what sets your brand apart from the competition.
Target audience Analysis
- Understand your targeted market using personas.
- Understand your audience's preferences, values and behavior.
Brand Positioning
- Identify your brand's point of differentiation and unique value proposition.
- Ensure that your brand delivers on its promise consistently.
Step 2: Visual Styling
Inspiration
- Gather inspiration from various sources, including industry trends and competitor analysis.
- Explore different visual directions to capture the essence of your brand.
Sketches
- Develop initial sketches and concepts to bring your brand vision to life.
- Refine concepts based on feedback and insights gathered during the discovery phase.
Typography & Color Palettes
- Establish typography styles and hierarchy to maintain consistency across all brand assets.
- Define color palettes that reflect your brand's personality and evoke the desired emotional response.
Images & Icons
- Choose the right style of images and icons that align with your brand identity and resonate with your target audience.
- Create a design system to ensure consistency in visual elements across all brand touchpoints.
Step 3: Final Design & Delivery
Style Guide
- Compile all visual elements into a comprehensive style guide for easy reference.
- Document typography, color palettes, imagery guidelines, and design principles to maintain brand consistency.
Logo Pack
- Deliver finalized logo variations in various formats, including primary logo, alternate versions, and submarks.
- Ensure that your logo accurately represents your brand identity and resonates with your audience.
Other Deliverables
- Provide additional brand assets and collateral as needed, such as business cards, letterheads, social media graphics, and website elements.
