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The STORY

Hi, My Name Is Gena

I understand that every business is different. That’s why there’s no one-size-fits-all approach to branding or website development. Trust me with your project, and I promise you a tailor-made service that fits your needs. Want to understand me more as a person? keep scrolling 🙂

Communication & Psychology

Since day one of my conscious life, I've been fascinated by communication. I've noticed how two people could say the same thing and get sometimes quite opposite results.

This note and many other questions brought me to the path of 10 years of studying and working in the field of Psychology, I was going to be a therapist. Somewhere along the way my passion for aesthetics and technology took over, and since 2010 I've been into designing visual communication and User Experience.

Design journey

I'm a 3rd generation in a line of designers. At first, I discovered typography and print production, but very fast online products were my main work and pleasure. I studied design in Mentor and Netcraft colleges and Geeked myself on HTML/CSS, WordPress, and much more... of course, I still learn every day as part of a routine.

It's my mission, to be able to supply a business with my creative problem solving, for it create its' magic and reach goals.

Former Career in Psychology As An Edge Over My Competition

My process & practices are strongly influenced by various models from cognitive and social psychology, whether it's to develop branding strategies or planning and designing digital platforms. My angle of view on things is strongly influenced by my knowledge of psychology.

Design for business

Yes, I create websites & branding that looks great, but without any doubt the main impact of working with me isn't about the beauty of design. It's about creating a clarity of vision, with strategic messaging in mind for the long run, whatever the goals are.

What's your project?