Not just something pretty,

A Sharp Brand & a Website That Converts.

Building brands with character and digital experiences that produce results.

Why isn't your marketing landing?

It starts with a moment of confusion...

You have a functioning business. Maybe even a successful one. But something is off. The messaging isn't sharp enough. The website isn't bringing in the right people. Marketing feels like effort instead of flow. It's not that nothing is happening. Things are happening. But there's no precision. That's where we come in. Not to "make it look nice." But to understand what's actually going on beneath the surface.

First, we need to understand who your business really is

Just like a person - a business has character, patterns, contradictions. We identify what it's trying to be, how it's actually perceived, and where the gap is. This isn't a typical brief. It's a diagnosis. Because every decision that follows - design, website, content - rests on this understanding.

Then we build a language people actually feel

Once there's clarity, everything gets simpler. The messages settle. The design becomes natural, not forced. The website starts speaking the language of the people you want to attract. This isn't "a logo and a website." It's a system. Where every part - text, visuals, user experience - reinforces the same story. And then something shifts: People don't just understand you. They feel like you're for them.

When it's precise - the marketing stops feeling like marketing

Suddenly you don't need to "convince." You don't need to over-explain. People quickly understand why to choose you. That's not magic. That's alignment. When a business's identity is clear, everything else falls into place around it.

How does this translate to your business?

Your business wants a personality.

Like any person, your business has character, needs, and goals. Using models from psychology, we can expose what really drives the brand image - and how to express it in a way that people connect with the idea you're building.

The goal is grounded, emotionally intelligent, and authentic branding. The method is focusing on the human. When a brand feels real and human, people are more likely to remember it, trust it, and eventually become a client.

Web

Logo

__Design & Build
Websites For Conversion

Enhance your business

aurorax.estate

aio-invest.co.il

otfp.co.il

ezmatch.co.il

daromap.com

abugoshfestival.co.il

gemesti.com

greens-retail.com

billboy.co.il

jozefin-akko.com

pro-seekers.com

zalman-israelguide.com

usavitamins.ca

dataz.tech

greenart-ltd.com

news-net.co.il

__Logo is a flag
of a brand

Logo Design

My approach to logo design is rooted in the belief that every design should seamlessly integrate into your brand's visual language while the logo should be able to stand strong on its own.

Let's talk straight

Tell me where your business is stuck – and we’ll move from there.

Something isn't working - but it's not clear what

Identity and message sharpening

There's activity, there's movement, but it's not converging. The messages aren't sharp, the marketing feels scattered, everything is a bit "along the way." This isn't a matter of another campaign - it's a matter of understanding who your business really is. Let's sharpen it.

You have a vision - you need to build it

A website that converts

You have a product, maybe even branding, but the website doesn't hold it together or persuade. This isn't about pretty design - it's about a structure that works. Let's build it right. Everything exists - but it's not working together

Everything exists - but it's not working together

Connecting it all

There's branding, there's a website, there's marketing - but they're not speaking the same language. It feels like good pieces that don't come together as one system. Let's bring order to it.

UX/UI & Branding

Since 2010

You don’t need another logo. You need a system. A story, tone, & experience that work together in affective marketing

I’ve had the pleasure of collaborating with teams working across various industries in Israel, Australia, Europe, and North America.

What They Say?

Gena is a professional Marketing designer. He knows all the tips, tricks, and hidden gems of almost every Adobe design software. He is very devoted to his job and performs any task with the highest level of dedication and commitment. Moreover, Gena has a very positive approach and is very fun to work with in person.

Rafael Zelik

Co. Founder / Head of Product
& Marketing at ReviewMaster

Gena worked with our team to help us with UX and general design work for our app. Gena is hard-working, super creative and an overall amazing person to work with. His work is always delivered on time and exceeds expectations. I would highly recommend him and plan to use him again for all of our UX and design work.

Alon Birshtein

CEO at Care& Family Health

Gena worked with us on a marketing campaign. He's a professional. Great service and results. I warmly recommend him.

Elad Shalev

CEO at Sortino Marketing

Working with Gena was just wonderful. From the moment of presenting the idea to fulfilling it. Was organized, worked professionally, and delivered on time. We built our website with Gena, who gave his all to the project.

Maor Mamo

Founder & CEO at Pumba Parking

More Reviews ⟶

I was very pleased with the results and definitely recommend Gena as a true branding professional. I Will undoubtedly hire him again for future projects.

Stav Goldberg

Founder at SUDA

The work with Gena was good and efficient. Gena did a very good job in developing our brand's language and website. He was accessible throughout the project and I'll be happy to work with him again.

Or Reznitsky

Founder & CEO at ADEPT

Gena is a true pro, taking everything he does with pure passion and excellence. A great Self-learner, super positive, an awesome team player, and overall a really fun guy to work with. Anything to do with graphics, design, creative, he's the guy!

Erez Shalev

Founder at affiliaxe,
Investor, Business Mentor

We worked with Gena on several projects, including our Re-Branding, and Websites for an international marketing campaign, and more. The can-do attitude and his deep understanding of customer's behaviour, makes Gena a viable advisor for everything creative.

Daniel Michaeli

COO At Dan-Pri