Branding isn’t just about how things look, it’s about how everything works together. In this article, I break down how story, UX, design, and structure align to create a brand that feels clear, human, and built to convert. Think of it as five big ideas, each with a few small gems inside. Simple, strategic, and surprisingly fun to read.
Discover how moving beyond rigid product categories and embracing advanced filtering dramatically improved user experience, SEO performance, and conversions for USA Vitamins, a health and beauty WordPress e-commerce store.
Transform your brand with the power of storytelling. Use archetypes to craft relatable and unforgettable stories that resonate deeply with your audience. Make your brand not just seen, but felt.
Learn how storytelling and archetypes like the Hero and Creator help brands like Nike and Apple connect emotionally, inspire loyalty, and build unforgettable narratives.
Brand visibility is key to marketing success, as consistency of your messaging and the quality of engagements, are vital for the rapid growth.
Drawing inspiration from Carl Jung’s theory of human development, let’s delve into the evolution of companies and how branding, similarly to human personality, molds their identity.
3 fundamental Information Architecture strategies that balance sophistication with simplicity to ensure an optimal user experience.
Explore the impact of aesthetic and minimalist design for more effective websites that convert more users into customers.
Ever pondered if colors truly impact our emotions in design? The question lingers: Is color psychology in design a reality or just a subjective myth? Let’s unravel this, exploring how colors shape design and personal expression.
Where a list of choices is unavoidable, a progressive disclosure approach ensures a smoother user experience, reducing decision fatigue and paving the way for higher conversions for your website.